Survey Unveils Benchmark Data on Donor Engagement

Nonprofit organizations that engage their supporters stand to benefit the most when it comes to receiving their cut of an individual’s overall charitable donations, according to results from a recent benchmark survey conducted by Charity Dynamics and the Nonprofit Technology Network (NTEN).

The first-of-its-kind donor engagement survey was focused specifically on how individuals engage or prefer to engage with the nonprofits they support, and how their involvement impacts giving. The donor-focused study gathered feedback from consumers across a diverse range of giving levels ($25 – $5,000+) who have donated to a nonprofit in the past 12 months.

Among the preliminary findings:

  • Nearly half of the survey respondents (47%) give a majority of their annual total donation amount to the charitable organization with whom they’re most engaged.
  • Nearly 30% of respondents indicated they fundraise on behalf of the charity they’re most involved with at least once a year. 18% do this activity several times a year or more.
  • Respondents who are highly involved with their favorite charity prefer to find out information about the organization on its website (28%), via email (18%) and Facebook (13%).

A full report will be available in early November.