Nonprofit organizations that engage their supporters stand to benefit the most when it comes to receiving their cut of an individual’s overall charitable donations, according to results from a recent benchmark survey conducted by Charity Dynamics and the Nonprofit Technology Network (NTEN).
The first-of-its-kind donor engagement survey was focused specifically on how individuals engage or prefer to engage with the nonprofits they support, and how their involvement impacts giving. The donor-focused study gathered feedback from consumers across a diverse range of giving levels ($25 – $5,000+) who have donated to a nonprofit in the past 12 months.
Among the preliminary findings:
- Nearly half of the survey respondents (47%) give a majority of their annual total donation amount to the charitable organization with whom they’re most engaged.
- Nearly 30% of respondents indicated they fundraise on behalf of the charity they’re most involved with at least once a year. 18% do this activity several times a year or more.
- Respondents who are highly involved with their favorite charity prefer to find out information about the organization on its website (28%), via email (18%) and Facebook (13%).
A full report will be available in early November.