Messaging In a Time of Crisis
In a new twist to utilizing various Web 2.0 tools to publicize your mission, FORGE, an Oakland, Calif., charity facing a $90,000 budget shortfall, has taken the unusual step of blogging about the foundation’s troubles on the Skoll Foundation’s Social Edge Web site.
from the San Francisco Chronicle:
Like many social entrepreneurs caught in the economic crisis, Kjerstin Erickson is lying awake at night wondering if her tiny nonprofit is going to survive.
But in an unorthodox move, the 25-year-old decided to blog about her charity’s financial problems – despite warnings from board members that she’ll send her remaining donors fleeing.