How to Easily Take Donations Online
What tools can help you collect donations via credit card through your existing website? With a number of excellent options that allow even small nonprofits to accept credit card donations on their website – such as Click and Pledge, Network for Good, QGiv, and GiftTool – there’s no reason for any nonprofit to consider online donations out of their reach.
Remember, of course, that donations won’t come pouring in just because you can take them online. Think carefully about how you will encourage potential donors to go to your website. How will they know that online donations are an option? How will you ask them to give? How will you integrate your online donation capacity into your direct mail and offline campaigns? How will you connect with donors after an online donation to make sure they have the receipts and acknowledgment they need? And how will you encourage online donors to become even more involved in your organization?
But this Tip focuses on the tools. What software can you use to plug online donation functionality into an existing website? In this article, we break down the options and a set of software tools that might work well for you.