So writes Rob Eshman in today’s Jewish Journal.
“It turns out the success of many other Jewish outreach initiatives boils down to this same formula. Think of the new minyans and congregations who don’t ask for a dime but offer a great spiritual experience.
Think of Chabad, arguably one of the most successful outreach organizations of any religion. Their services are free, and so is their schnaps.
Think of the scholarships that various communities and schools offer young people for study in Jewish institutions: There is never a lack of applicants.
It turns out that uninspired, unattached, unaffiliated Jews are easy to lure into the fold: Just give them something good for free.
So, my suggestion is, extend the Birthright brand. You want to rock the Jewish world? Tell every 30-something with children their first year of Jewish school tuition is gratis. That’s right: one free year of Jewish education to every child — Call it Schoolright.
How about Campright — a free week of summer camp for every Jewish teen? ”
Read more about how Birthright Israel’s success gave birth to this epiphany (Rob’s word).