If you are a regular reader you know this is ROI week here in Jerusalem. Sunday night was the opening session and you can read some great posts by EstherK, who writes so much better than I, here and here.

But, just to pull out one small point: the keynote speaker was Shai Agassi, founder and CEO of Project Better Place. PBP’s mission, How can we make the world a better place? One electric car at a time.

Shai had the audience of (mostly) young innovators spellbound as he recounted his bio: from a deal with his Dad to buy him a new Apple II computer at age 14, to at age 39, being named the CEO-designate of global software powerhouse SAP – the first non-German to achieve such a position in any German mega-company. You can read more from Esther, but the take-away here, that deserves special note, is this: when challenged at the Young Global Leaders Forum and asked,

what are you going to do to make the world a better place by 2020?

his life was turned upside down. Shai then asked himself three questions and Project Better Place eventually was birthed. The questions?

1. What are you passionate about? (In other words, what makes you wake up in the morning feeling that you want to do this again?)
2. What are you best in the world at?
3. What is your economic driver?

Shai encouraged all present to dig in, and find our own three answers.

Food for thought for all of us.

BTW, Project Better Place was one of the highlighted entrepreneurial projects that will change the face of Tomorrow from the Tomorrow’s Spaces exhibit at the recent Facing Tomorrow Presidential Conference.