The notion that media messaging through traditional means is on the wane comes as no surprise. Instead, in this new media era, continuous improvements in technology have permeated our daily lives, sending us messages in multiple formats. Beyond the realms of news and advertising, new media is gaining traction as a tool in the working world — and fundraising and grantmaking is no exception. Web 2.0 presents some unique opportunities for the philanthropic sector.
What can we learn from the development of Web 2.0? How does this all translate into the business of fundraising and philanthropy, and how can we adapt to the trend?
Read more in, Click Through to Change the World.