In the battle to win the war to become a one-stop channel for all your commmunications, Facebook is launching its new Messaging service. Will it impact nonprofits? Yes. To understand why, first you need to understand exactly what Facebook mail is attempting to do.
It’s “NOT email, “Email’s too formal,” said Mark Zuckerberg of Facebook, who thought of the idea after having a conversation with a teenager who said that email was too slow and official.
… Some early adopters in the space are quite excited about this announcement because they think it will make email more social and be easier to manage. If Facebook is able to pull this off … it presents great challenges to nonprofits who rely on email for online fundraising and activism.