by Sharon Gefen Many non-profits struggle with the decision as to whether or not to outsource their public relations efforts or to hire an in-house “spokesperson”. The answer certainly isn’t clear cut. It depends on the size of the non-profit, what it wants to achieve from its public relations efforts, and in the case of Israeli non-profits, if they want to reach international audiences as well as local. From my experience - and I’ve worked on both sides - as a client and as a PR consultant - it generally makes sense to hire a PR agency or professional to promote the non-profit in the media. This is due to the fact that an outside PR consultant usually enjoys contacts with the media that an in-house person needs to create. Moreover, the level of strategic PR consulting services … Continue Reading