by Tamsen McMahon
Let me ask you a question:
Are you offering what you sell, or selling what you offer?
One is about relationships, the other transactions.
One is about pull, the other push.
One is about permission, the other interruption.
One is about engagement, the other broadcast.
One is about conviction, the other convincing.
One is about giving, the other taking.
One is long-term, the other short.
One is about value, the other cost.
One is about relevance, the other utility.
One is about service, the other commodity.
One is about finding opportunity, the other filling holes.
One is about them, the other…you.
Do you see a difference? What are you doing?
Tamsen McMahon is the Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Offer or Sell? first appeared in Brass Tack thinking and is is licensed under a Creative Commons Attribution-Noncommercial No Derivatives 3.0 United States License.