from Professional Fundraising (U.K.):
Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users – known as Web 2.0 – has transformed the way in which we can engage with each other, and with brands, online.
It has also resulted in the proliferation of a whole new generation of collaboration-related buzzwords, which is great if you like that sort of thing.
Personally, as someone who spends a lot of their time working to demystify the complexities of digital marketing to help people do it more effectively, I try not to throw jargon around too much.
However, there is one particular Web 2.0 buzzword that I think all fundraisers should know about and understand, because the initiatives that it encompasses offer some very useful learnings for online fundraising.
That buzzword is Crowdfunding.
And now there is JCrowd, a crowdfunding site dedicated to Jewish causes and initiatives. You can read all about it on my blog: http://blog.jcrowd.com.