This past Monday, an update of the Communications Law went into effect here in Israel. The purpose is to counter spam – where, unfortunately, Israel ranks high. Not only are the requirements to utilize an opt-in system more stringent than currently exists in the U.S. or E.U., the new law carries particularly heavy financial penalties for misuse. Several list-servs have had extensive discussion on the subject this past week. However, other than the griping, it is clear there is an absence of really good procedural dos and don’ts.
If you are currently sending email newsletters in/to Israel we strongly recommend reviewing your organizations’ policy with knowledgeable, local legal advisers. You might also check out this article from Ethics@Work: New ‘spam’ law is strict.
It’s also a good opportunity to re-publish our post from December, 2007: