Updated Resources

images-1Have You Checked Our Resource Section Lately?

If you haven’t, you should take a look. We are regularly adding new links to organizational resources and how-to articles culled from professional fundraising blogs and magazines around the world. We added these today:

Avoiding A SPAM Complaint Meltdown

The current state of email deliverability is one of increasing complexity. Successfully delivering messages to supporters’ inboxes is no longer a simple matter of just pressing the “send” key. There are numerous factors that can trigger email delivery barriers and significantly diminish your organization’s efforts to effectively communicate with constituents.

Can Social Media Marketing and Traditional Marketing Coexist?

If the goal is to integrate social media marketing into your traditional marketing, you’re setting yourself up for failure. After all, traditional marketing is based on pushing out and controlling the message, targeting, and running insular campaigns. By comparison, social media marketing is based on relinquishing control, two-way communication, building community, and breaking out of campaign-thinking to build trust over time.

Using RSS Tools to Feed Your Information Needs

The Internet gives you access to a virtual smorgasbord of information. From the consequential to the trivial, the astonishing to the mundane, it’s all within your reach. This means you can keep up with the headlines, policies, trends, and tools that interest your nonprofit, and keep informed about what people are saying about your organization online. But the sheer volume of information can pose challenges, too: namely, how do you separate the useful data from all the rest? One way is to use RSS, which brings the information you want to you.

Using the Web More Strategically

Every nonprofit should have a Web site that actually furthers its mission — not just describes it.

Four Principles of Choosing Donor Management Software

What do you need your software to do today to support your organization’s strategies? What can it do to support you as your strategies change over the next three or four years? What are the common issues other organizations face when selecting such software, and how can you learn from them?