By Becky Sebo When I was social media manager at Hillel International my goal was to meet students where they are online. Through internet deep-dives, I realized that Generation Z was rapidly migrating to TikTok, a platform where users can create videos up to one minute … [Read more...] about Building Your Brand on TikTok
By Micol Zimmerman Burkeman, MAJE This is a scary time. A time filled with uncertainty, insecurity and real and sometimes paralyzing fear. Yet it has been comforting and awe-inspiring to see the way in which our Jewish community has mobilized to action in this time of crisis. … [Read more...] about Contact Before Content
By Allison Cohen As social distancing and sheltering in place continues to be the norm, creating digital connections and community is key to keeping our organizations vibrant. Facebook groups have been rapidly increasing in popularity, because they work to build deep … [Read more...] about Social Distancing does not need to mean social isolation: Facebook Groups is a Key tool for Community Continuity
Three Tools that You Need to Know Before Spending Your Next Dollar on Facebook Ads (for Giving Tuesday and Year-Round) By Bradley Caro Cook, Ed.D. There is a seemingly contradictory mitzvah to both count the Jews, and to not count the Jews. Count them in a group anonymously … [Read more...] about Gearing Up for Giving Tuesday?
By Abhishek Bhati and Diarmuid McDonnell Online giving, donations for charities made through websites and apps, is growing quickly. It rose 17% between 2016 and 2018 to over US$34 billion. Some 8.5% of all U.S. charitable donations, including grants from foundations and gifts … [Read more...] about Posting on Facebook is Helping Nonprofits of All Sizes Raise Money