By Micol Zimmerman Burkeman, MAJE This is a scary time. A time filled with uncertainty, insecurity and real and sometimes paralyzing fear. Yet it has been comforting and awe-inspiring to see the way in which our Jewish community has mobilized to action in this time of crisis. … [Read more...] about Contact Before Content
By Allison Cohen As social distancing and sheltering in place continues to be the norm, creating digital connections and community is key to keeping our organizations vibrant. Facebook groups have been rapidly increasing in popularity, because they work to build deep … [Read more...] about Social Distancing does not need to mean social isolation: Facebook Groups is a Key tool for Community Continuity
Three Tools that You Need to Know Before Spending Your Next Dollar on Facebook Ads (for Giving Tuesday and Year-Round) By Bradley Caro Cook, Ed.D. There is a seemingly contradictory mitzvah to both count the Jews, and to not count the Jews. Count them in a group anonymously … [Read more...] about Gearing Up for Giving Tuesday?
By Abhishek Bhati and Diarmuid McDonnell Online giving, donations for charities made through websites and apps, is growing quickly. It rose 17% between 2016 and 2018 to over US$34 billion. Some 8.5% of all U.S. charitable donations, including grants from foundations and gifts … [Read more...] about Posting on Facebook is Helping Nonprofits of All Sizes Raise Money
By Kimberly Grimms If you’re working on behalf of a nonprofit, foundation, NGO, university or cause organization, you know that you don’t move the needle unless you have a marketing plan in place that propels people to take action on your organization’s behalf. And today a big … [Read more...] about 15 Social Media Habits to Boost your Organization’s Marketing