By Aby League Are you a small nonprofit, or are you a marketer with a nonprofit client? Do you find it hard to hit the KPIs? We can’t blame you. Coming up with a proper marketing strategy for a nonprofit organization can be tricky because you’re not just selling a product, you … [Read more...] about 10 Mobile Marketing Mistakes Nonprofits Must Avoid
Consider how to connect with constituents on their terms by Lori Halley Are all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean … [Read more...] about What Does Mobile Mean for Your Organization?
Start with a strategy to expand your reach to potential supporters by Cassie Bair and Jenifer Snyder The U.S. is going mobile. Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. M … [Read more...] about How Nonprofits Should Capitalize on The Mobile Revolution
If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a … [Read more...] about Resource Links
Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says. Forty-seven percent of nonprofits using … [Read more...] about Engagement Focus of Mobile Technology