Identify. Seduce. Immortalize.

$75 Million.

Carol Seidman, fundraising guru for the United Jewish Appeal’s (Toronto) Tomorrow campaign, brought in this donation for the Sherman Campus Community Centre.

Carol is the director of the United Jewish Appeal Federation’s $400-million Tomorrow Campaign, an ambitious fundraising drive aimed at building or transforming three community-centre campuses – complete with pools, daycare centres, conference rooms and more – in downtown Toronto, North York and Vaughan. The campaign, which has raked in $270-million so far, is one of the slickest and most successful in Greater Toronto Area history.

Read more in yesterday’s Globe and Mail: How Charities Court the Rich