Don’t Reinvent The Wheel
Whether it is marketing your nonprofit on line, using social media, or any one of a number of tech-related topics, remember: there is an awful lot of good material out there geared specifically for non-profits.
Check our Resources Section for some recent trade publication articles and don’t forget the various tech blogs listed in our sidebar.
Here are two new additions.
Search Engine Optimization and Paid Search for Nonprofits
Many nonprofits are using Search Engine Optimization (SEO) as a free way of driving relevant traffic to their websites from Google, Yahoo, and Microsoft searches. They often find the process to be time consuming, but this doesn’t need to be the case. By integrating best practices into the standard operating procedures for your various teams, you can achieve significant SEO benefits without investing large amounts time.
Web 2.0 and Social Networking Survey
[Earlier this month], Citizen Schools and the Public Learning Media Laboratory launched a survey to gather details about specific Web 2.0 and social networking technologies that nonprofits are using.
This follows a survey the groups published in March, called Web 2.0 & Social Networking Nonprofit Survey (PDF). That survey found:
- Respondents were optimistic about the value of social networking technologies to “organize an event” and “spread news” about the organization.
- Respondents were less optimistic about the prospects of social networking technologies to help raise significant monetary or goods donations for their organization.
- Respondents indicated that “web traffic” was the most prominent value they have gained through use of various technologies. Other specific gains were harder to quantify.