By Aby League Are you a small nonprofit, or are you a marketer with a nonprofit client? Do you find it hard to hit the KPIs? We can’t blame you. Coming up with a proper marketing strategy for a nonprofit organization can be tricky because you’re not just selling a product, … [Read more...] about 10 Mobile Marketing Mistakes Nonprofits Must Avoid
Using Technology Wisely
Making People Count: A Call for Partnership and Data-Driven Empowerment
By Zev Eleff In December 2010, Brandeis’s Cohen Center for Modern Jewish Studies published a well-received population study indicating an upswing in the numbers of American Jews. One pundit, however, proffered a trenchent critique - not on the quality of the research methods, … [Read more...] about Making People Count: A Call for Partnership and Data-Driven Empowerment
Facebook Live
By Dana Wynkoop Facebook Live is an incredible way to grow your ideal targeted audience. Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Broadcasters can decide who on … [Read more...] about Facebook Live
Anne Frank Friended Me: Social Media and Remembering the Holocaust
By Esther D. Kustanowitz We are now in a season of remembrance. And today, there is no remembrance without social media acknowledgement. Last week, as communities celebrated Yom Hashoah (Holocaust Remembrance Day), social media buzzed with an unusual Instagram campaign: … [Read more...] about Anne Frank Friended Me: Social Media and Remembering the Holocaust
Elevating the Ethics of Evaluation in the Jewish Community
By Matt Williams The origin stories of the development of Institutional Review Boards for the Ethical Treatment of Human Subjects in Research (IRB) serve in-part as founding myths, part cautionary tales, and part nightmarish histories that are familiar to all researchers. I … [Read more...] about Elevating the Ethics of Evaluation in the Jewish Community