New provisions to the FTC’s CAN-SPAM law will take affect on July 7, 2008.

The long-awaited final rule should provide email marketers some relief, particularly if they use multiple advertiser mailings or forward-to-a-friend campaigns. The new rule, in contrast to the FTC’s earlier proposed rule, does provide clear guidance to marketers but allows them some greater measure of flexibility in structuring and implementing their campaigns.

For specifics on how these changes might effect your organization, click here.

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