All to many nonprofit websites are making mistakes that discourage donors from browsing, donating, volunteering or referring others to the site. The good news is 62% of adults visit a nonprofit's site prior to making a donation (according to a recent online survey conducted by … [Read more...] about Deadly Online Fundraising Blunders to Avoid
Archives for February 2008
Monthly giving plans are one of the best ways to reduce donor attrition and to upgrade an individual's giving level. In the next decade you will find that charities will increasingly look towards monthly donor programs to increase their income. In a report titled “Myths of M … [Read more...] about Go After Monthly Donors — Now!
Since launching the acclaimed Shabbat Across America Program in 1997, the National Jewish Outreach Program has brought hundreds of thousands of Jews together for an annual fun-filled Friday night event. In an unrivaled display of Jewish unity, approximately 700 synagogues across … [Read more...] about Even Shabbat Is Going 2.0
There is an allegorical story about a luxury passenger ship crossing the Atlantic Ocean that hits an iceberg and begins to sink. On the lower decks, the crew and passengers make a valiant but unsuccessful effort to plug the hole in the ship's hull. On the upper deck, first-class … [Read more...] about Are We Just Rearranging the Deck Chairs?
Sixty-two percent of Americans believe the typical nonprofit organization spends more than what is reasonable on overhead expenses such as administration and fundraising, according to a new survey. When respondents were asked what is a reasonable level of overhead costs for … [Read more...] about Is Your Overhead Unreasonable?