Younger Donors in Florida Outpace Elders in Giving
from Orlando Sentinel:
Once largely ignored by charities, the under-44 crowd is now out-pacing its elders in their personal giving habits, a trend fueled by social media and volunteerism.
… A just-released report of public nonprofits by the Community Foundation and the Orlando-based accounting firm Cross, Fernandez & Riley shows charitable giving rebounded to pre-recession levels last year.
“We’re definitely seeing more optimism,” said Melanie Fernandez, a founding partner of the accounting firm. “And optimism tends to make people more inclined to give.”
Younger donors now account for 50 to 60 percent of individual giving, according to the report.