Women Give 2016: A New Research Report
When it comes to philanthropy, Debra Mesch, director of WPI says: “Nonprofit leaders and fundraisers must recognize the importance of single and married women as donors. Fundraisers who don’t know how to raise money from women simply will not be as successful as Millennials and Gen Xers step fully into their giving.”
Key Findings
- The estimate of giving by GenX/Millennial single women today is comparable to the giving of pre-Boomer single women from four decades ago. The estimate of giving by GenX/Millennial single men and married couples today is lower than the giving of their pre-Boomer counterparts four decades ago.
- Among GenX/Millennial married couples who give large amounts, women have more influence on decisions about giving than their pre-Boomer counterparts did four decades ago.
- For GenX/Millennial married couples whose giving decisions were influenced by women, the estimate of the amount of giving is higher than that of their pre-Boomer counterparts. For GenX/Millennial married couples whose giving decisions are made by men only, the estimate of giving is lower than that of their pre-Boomer counterparts.
The complete report, “Women Give 2016,” is available for download.