• Home
  • About
    • About
    • Policies
  • Submissions
    • Op-eds
    • News / Announcements
  • Contact
  • Donate
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

eJewish Philanthropy

Your Jewish Philanthropy Resource

  • News Bits
  • Jewish Education
  • Readers Forum
  • Research
  • Show Search
Hide Search
You are here: Home / Site Design Tools / Getting To The Point

Getting To The Point

March 25, 2008 By eJP

As a follow-up to yesterday’s post, The Wired Wealthy, we bring you this guest post by Katya Andresen, who summarizes the key points of this new survey and study.

Why You Need the Wired Wealthy

The economic news is sobering. Foundations are cutting back on grants as their endowments shrink. Corporations are reducing philanthrophic programs.

What’s a fundraiser to do?

One of my all-too-predictable answers, of course, is to look for new audiences online. That won’t surprise you – urging nonprofits to get online is part of my job and my belief system. There are younger, generous people online that you probably aren’t reaching in your other outreach. A typical online gift is over $100.

But wait, there’s more: A growing number of people are giving even bigger bucks online. A new study, “The Wired Wealthy” by Convio, Sea Change Strategies and Edge Research, looks at these major online donors in depth. Read the study here, or just check out these key points from the study:

Major and moderate donors are generous and online

  • The e-mail files surveyed represent one percent of the membership but 32 percent of the revenue for this sector
  • 80 percent of the wired wealthy made donations both online and off-line
  • 72 percent say donating online is more efficient and helps charities reduce administrative costs
  • 51 percent said they prefer giving online and 46 percent said that five years from now they will be making a greater portion of their charitable gifts online

Most charity Web sites are missing opportunities to fully engage wealthy wired with their organization

  • Only 40 percent said that most charity Web sites made them feel personally connected to their cause or mission
  • Only 40 percent said that most charity Web sites are inspiring
  • 48 percent felt most charity Web sites are well-designed

Email shows signs of lost opportunities to connect with various donors

  • 74 percent said it was appropriate for the charity to send an email reminding them to renew an annual gift
  • 74 percent said that an email from the charity about how their donation was spent, and what happened as a result would make them more likely to give again
  • 65 percent said they always open and glance at emails from causes they support

Three distinct groups of donors emerged based on the extent to which the donor sees the Internet as a source of connection between themselves and the causes

  • Relationship seekers (29%) – the group most likely to connect emotionally with organizations online
  • All business (30%) – not looking for a relationship or emotional connection, but a smooth and simple donation process
  • Casual connectors (41%) occupy the middle ground, showing some interest in sustaining an online relationship, but also wanting a smooth and simple process


Nonprofits should create and provide options that let the wired wealthy customize their online experience with the cause
, says the study.

Get online now if you’re not already!

And read about the wired wealthy’s cousins, the wired fundraisers, here.

Katya Andresen is VP Marketing at Network for Good and a regular blogger on non-profit marketing.

Print Friendly, PDF & Email

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Filed Under: Site Design Tools Tagged With: Web 2.0

Click here to Email This Post Email This Post to friends or colleagues!

Reader Interactions

Comments

  1. Katya says

    March 26, 2008 at 11:39 am

    Thanks for posting this!

Primary Sidebar

Join The Conversation

What's the best way to follow important issues affecting the Jewish philanthropic world? Our Daily Update keeps you on top of the latest news, trends and opinions shaping the landscape, providing an invaluable source for inspiration and learning.
Sign Up Now
For Email Marketing you can trust.

Continue The Conversation

  • Email
  • Facebook
  • RSS
  • Twitter

Recent Comments

  • Bruce Powell on An Invitation To Transparency: Reflections on an Open Salary Spreadsheet
  • Sara Rigler on Announcement: Catherine Reed named CEO of American Friends of Magen David Adom
  • Donna Burkat on The Blessings in 2020’s Losses
  • swindmueller on Where Do We Go From Here?
    Reflections On 2021
    A Jewish Response to These Uncertain Times
  • Alan Henkin on Where Do We Go From Here?
    Reflections On 2021
    A Jewish Response to These Uncertain Times

Most Read Recent Posts

  • What Title for Henrietta Szold?
  • Jewish Agency Accuses Evangelical Contractors of “Numerous Violations” but Denies They Evangelized New Immigrants
  • An Invitation To Transparency: Reflections on an Open Salary Spreadsheet
  • Why One Zoom Class Has Generated a Following
  • The Blessings in 2020’s Losses

Categories

The Way Back Machine

Footer

What We Do

eJewish Philanthropy highlights news, resources and thought pieces on issues facing our Jewish philanthropic world in order to create dialogue and advance the conversation. Learn more.

Top 40 Philanthropy Blogs, Websites & Influencers in 2020

Copyright © 2021 · eJewish Philanthropy · All Rights Reserved