Here is some recent data on online video from BrightRoll, the Internet’s largest online advertising network:

• Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted.
• Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago.
• Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012.
• Consumption is High Across All Demos: 76% of children and 44% of seniors watched online video.

Still not convinced you need video on your non-profit’s website?