When To Partner

Rodney White, Founder, The Acceleration Agency, writing for the Convio Connection:

Nonprofit 2.0: Accelerating Your Organization to Success

One of my core philosophies for organizational success is that nonprofits should focus 100% on their mission and remove all extraneous noise generated from infrastructure processes or systems that are not core to their mission. The theory behind this accelerative philosophy is that attention and time are finite and valuable. Therefore, capital resources and people should not be used to develop solutions or solve problems that others have already solved.

Nonprofit organizations are maturing into Nonprofit 2.0 organizations, and the landscape is ever changing. For your organization to ensure its stake in the Web 2.0 world, it must maximize time and resources by using partners to solve non-mission problems, leaving you to concentrate on what is most important — the successful execution of your mission.