What Would Make Day Schools More Attractive to Non-Orthodox Parents?

Among the many decisions involved in raising children, how to educate them is one of the crucial ones. It will influence their growth – intellectually as well as socially and morally. It will also orient them toward a certain set of values, identity, skills, and sense of community.

For Jewish parents, there is an additional layer of consideration in educational decisions: how to ensure your children grow up with a Jewish sense of values, identity, skills, and sense of community.

Jewish day schools of all types – Orthodox as well as Reform, Conservative, and community day schools – provide one answer to this conundrum of how to raise kids Jewishly. Non-Orthodox parents have a wide array of choices and factors in choosing schools for their children. They consider geography, finances, culture, math and science excellence, arts options, plus Hebrew School on top of a public school education.

Given this complicated array of factors and choices, the AVI CHAI and Steinhardt foundations are wondering how to make day school an option that rises farther to the top for more non-Orthodox families.

What would convince more non-Orthodox parents to decide in favor of day school? Is it an issue of a need to boost the schools’ image to align it with what the parents are already searching for to instill their children with Jewish identity? Is it a problem of marketing and reaching the target audience most likely to sign up? What ways are there to take advantage of existing trends, social networks, or current day school constituencies in recruitment efforts? Are there incentives that would be meaningful?

This blog post kicks off an exciting thought experiment. We are asking you, our readers, and people across the social web, to answer the question: What would make day schools more attractive to non-Orthodox parents? More specifically, without changing the core educational program, what characteristics, features, selling points, functions, additional program offerings, or other ideas do you have that could make day school an attractive independent school choice for non-Orthodox parents?

Do you have ideas that could influence parents’ decisions on these questions – from your own experiences as a parent making them, as a child who was influenced by them, or as someone simply interested in issues of Jewish education? What strategies do you think will work? Please respond here on this blog, on your own blog, or in the AVI CHAI blog or facebook group [link to group].

We’re excited to hear from you!

Cross-posted to The Avi Chai Foundation Blog.