Welcome to the Cooperative World

from Debra Askanase, Nonprofit Collaboration: Doesn’t It Make the Pie Bigger?

In the digital age, no one is interested in only your services and products. We’ve grown up in a competitive world. But now it’s a cooperative world: coopetition is becoming the means to success. We are no longer isolated geographically, culturally, or demographically. Nonprofits may serve local clientele, but their online presence is global. I know that it’s counter-intuitive to recommend your competitors. But in the Web 2.0 world, it’s exactly what the culture demands. I contend that nonprofits must, and should, be ready to retweet, repost, and support competitors online.

Subscribe now to
Your Daily Phil

The philanthropy news you need to stay up to date, delivered daily in a must-read newsletter.