from Debra Askanase, Nonprofit Collaboration: Doesn’t It Make the Pie Bigger?

In the digital age, no one is interested in only your services and products. We’ve grown up in a competitive world. But now it’s a cooperative world: coopetition is becoming the means to success. We are no longer isolated geographically, culturally, or demographically. Nonprofits may serve local clientele, but their online presence is global. I know that it’s counter-intuitive to recommend your competitors. But in the Web 2.0 world, it’s exactly what the culture demands. I contend that nonprofits must, and should, be ready to retweet, repost, and support competitors online.