Just two and a half years after launch, the U.K.’s Virgin Money Giving has broken the £100 million donation barrier and boosted the online giving market by 59%. As Virgin Money Giving is not for profit, an extra £3.4million has gone to charities. Over 85% of donations were also boosted through Gift Aid.

Over 2.7 million donations have been received to the various fundraisers and charities with over 4,000 charities registered.