Should your organization be using Facebook? Nonprofits are increasingly told that they “need to be on Facebook,” and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook a bandwagon for nonprofits that’s not going anywhere?
In February 2011, Idealware surveyed 505 nonprofit organizations using Facebook as part of their communications mix in order to answer some of the questions from last year’s social media survey and find out where the nonprofit world stands after the Nonprofit Social Media Decision Guide. This report sums up the results of the survey, with high-level takeaways of the data, as well as overviews of how much time organizations are spending on Facebook, how many have set goals and how they’re keeping track of their own results. This is all interspersed with case studies and quotes from the interviews to shed light on what success means on Facebook and to provide ideas on how to use the site.
Whether your organization is considering adding Facebook to its strategy, or looking for new ways to use it, this report has the answers you need.
Also feel free to check out Idealware’s New Facebook Research seminar for free on June 16th at 1pm Eastern Time.
Using Facebook To Meet Your Mission: Results of a Survey is available for download (free registration required).
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