Jewish organizations — generally — have been VERY slow to wake up to the importance of planned giving. Perhaps UJC and many Federations have been in the forefront but with that being said the statistics reveal a slower than expected embracing and understanding of planned giving and the impact it can have on nonprofit efforts. As the American Jewish community ages, every nonprofit needs to re-evaluate how planned giving is addressed. Note, too, that more dollars from planned gifts came to US nonprofits in 2008 than all dollars given by corporate and business donors. Watch for some further discussions about this next week in a piece we have prepared for eJewishphilanthropy.
The Jewish nonprofit community has always focused on annual campaigns – Super Sundays – special emergencies – “renewal calling”, etc. Yet, all of these campaigns are often augmented with the planned gifts made “yesterday” which are currently maturing.
Almost all planned gifts are major gifts, usually more than would be given during an annual campaign and often these planned gift donors increase their regular giving and volunteerism during the year so that even current campaigns improve.
It is much more likely that the endowments that were victim to Bernie Madoff and the securities markets will regrow more efficiently and quickly through planned gift donations than any market recovery.
Jewish organizations — generally — have been VERY slow to wake up to the importance of planned giving. Perhaps UJC and many Federations have been in the forefront but with that being said the statistics reveal a slower than expected embracing and understanding of planned giving and the impact it can have on nonprofit efforts. As the American Jewish community ages, every nonprofit needs to re-evaluate how planned giving is addressed. Note, too, that more dollars from planned gifts came to US nonprofits in 2008 than all dollars given by corporate and business donors. Watch for some further discussions about this next week in a piece we have prepared for eJewishphilanthropy.
The Jewish nonprofit community has always focused on annual campaigns – Super Sundays – special emergencies – “renewal calling”, etc. Yet, all of these campaigns are often augmented with the planned gifts made “yesterday” which are currently maturing.
Almost all planned gifts are major gifts, usually more than would be given during an annual campaign and often these planned gift donors increase their regular giving and volunteerism during the year so that even current campaigns improve.
It is much more likely that the endowments that were victim to Bernie Madoff and the securities markets will regrow more efficiently and quickly through planned gift donations than any market recovery.