Israel’s Public Diplomacy and Diaspora Affairs Ministry is promoting an initiative to turn the national anthem – “Hatikva” – into one of the most popular videos on YouTube on Israel’s 63rd Independence Day. The clip is being promoted under the heading “Together Let’s Put Hatikvah on YouTube”; the public is being called on to watch the clip and send it to friends in order to increase the number of viewers and advance it onto YouTube’s daily list of the most popular clips.