Timing is Everything

from The NonProfit Times:

A Cheat Sheet For A Down Economy

Stop worrying about the economic mess and start doing something concrete about it. If you’re a CEO or member of a board committee, call in your top financial person and ask them the questions in this column.

If you’re a streetsmart nonprofit executive or a manager, take the CFO out to lunch and put this cheat sheet on your lap. (Look off in the distance occasionally to make it look like you’re thinking deeply.) Or, see if you can get someone else to ask the questions.

  • How Liquid Are We, Really? Cash is king, or queen, depending on the realm. As long as you have sufficient cash you can outlast most blows the environment delivers. But you need to be sure that the things listed as cash really are cash.