Things That Should Scare Fundraisers

from Future Fundraising Now:

Halloween special: Things that should scare fundraisers

In honor of Halloween, when we seek that thrill of tiny fingers on the back of the neck, here are some things that should scare the heck out of fundraisers:

Branding experts. These guys are the marauding, brain-eating zombies of the fundraising world. If they show up at your door, slam it. If they get in, run away. They are going to devour your fundraising program with their grand abstractions and faddish design. After the branding experts have come and gone, many organizations are stuck with a drop of up to 50% in fundraising revenue.

Be sure to read the complete post for more.