from GuideStar:

The Most Important Part of Your Strategic Plan

Trust is at a premium.

Public skepticism regarding institutions and organizations of all kinds is at an all-time high. Trust, which many once took for granted—especially with respect to some of our most venerated for-profit, nonprofit, and government institutions—is now at a premium…

Most organizations are so focused on achieving their goals and objectives that they fail to see that trust should be the foundation of all their efforts. Some go so far as to ignore tacitly the trust factor or even erode it as they strive to get to where they want to be.

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