Nope. This isn’t about a free Birthright Israel trip (although registration for winter begins Sept. 8th and you can go with Jewlicious – more info here), or any kind of flashy contest with cool prizes. The Ticket to Jerusalem Project is a simple concept, really. All you have to do is create any kind of artwork called “Ticket To Jerusalem”. Do it on a thick horizontal piece of paper, 8×3″ (20×8 cm), the size of conventional airplane ticket or boarding pass. Attach a stamp, add a return address and mail it WITHOUT an envelope to: Radik Shvarts, PO Box 245614, Brooklyn, NY, 11224, USA. The project deadline is January 1st, 2010 and all entries will posted online. Most of them will also be exhibited internationally and featured in a book titled “Ticket To Jerusalem” that will be published in 2010. Every person, whose artwork is featured in the book will get a free copy.

That’s it! So far the site features a pretty eclectic collection of 41 pieces of ticket art and, and… I don’t know what to say. It’s kind of sweet because there seems to be no underlying political message. No one’s trying to sell you anything, it’s just this very whimsical thing that is a pure celebration of creativity. OK so it is sponsored by the UJA Federation of New York, and COJECO (a central coordinating body in the Russian Jewish community of NY that works towards successful integration of Russian Jews into American Jewish life) but so what? Good on them for being involved in something that’s this much… fun!

David Abitbol is the founder of Jewlicious.