The ROI of Online Giving

  • Online tools help nonprofits acquire, cultivate and renew donors with minimal ongoing cost.
  • An online presence delivers immediate assistance.
  • It extends your reach globally.
  • It automates personalization of information and collects data for intelligence, testing and reporting.
  • It provides critical internal efficiencies.
  • It’s easier to manager than ever, even without technical knowledge.
  • Direct mail and telemarketing are growing less effective and more costly.
  • It is eco-friendly.
  • It is convenient and data-driven.
  • It provides one unified brand: many voices to many people.
  • Online donors cross all age segments.

tip to Erin Presseau and Nick Soggu of Silvertech, an agency specializing in online marketing and technology