By now, you’ve probably all heard of “The Great Schlep” and Sarah Silverman’s video. In it she urges young Jews to encourage any grandparents who live in Florida to vote for Mr. Obama and to withhold visits to their bubbes and zaides if they don’t comply.

For those of you who are still unbelievers, consider this number: more than

seven million views in two weeks.

Do you still think video has no place in your organization???

source: The New York Times, Message to Your Grandma: Vote Obama