The Power of Search
10 Steps to Being Found on Search Engines
by Laura Quinn, Director, Idealware
Does your organization show up on the first page of results in search engines like Google or Yahoo? The content and structure of your website can have a dramatic effect on how easily potential constituents can find you via search engines. This article explains how.
Let’s do an experiment. Go to Google and type in the most commonly used version of your organization’s name. Do you show up first in the resulting list of sites? What if you type in a short phrase describing the type of work you’d like to be known for? Do you show up in the top page of those search results, too?
Your placement on search engines like Google or Yahoo Search is important. At a minimum, it should be easy for your current constituents to find your site using your organization’s name. Showing up on the first page of search results for key terms — for instance, something like “Cincinnati women’s shelter,” if that describes your organization — can also make a huge difference in your site traffic, not to mention in potential donors, volunteers, and clients’ ability to find and connect with you.
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