from Stanford Social Innovation Review:

Minding the Gap

Okay, so you’re a change agent at a traditional nonprofit organization – or you’re a social entrepreneur who has just started a social enterprise. You’ve got your seed funding and a rock-solid business plan. Now what? How do you inspire people, from your CEO to rural farmers to consumers, to change their ways to do good (or at least better) for society?

… Here are four quick pointers to consider about the people you’re trying to influence