That is one of the possibilities of any new development in human interaction, such as the constantly increasing use of the Internet. In his book "Digital Giving", Richard C. McPherson assures readers that online fundraising is not just a new way of pulling in money. It is … [Read more...] about Out of Chaos Arises, More Chaos?
5 Questions For Social Media Fundraising, posed by Richard C. McPherson in his book Digital Giving: Is someone in your organization responsible for monitoring the online communities and blogs that actively discuss your issue? The findings must quickly reach someone able to … [Read more...] about The Rise of Social Media
Last night was the First Annual (?) International Jewish Bloggers Convention. Some 200 of us showed up to this Nefesh B'Nefesh sponsored event; and according to their communications director, an additional 1230 participated through the Webcast. Was it successful? The … [Read more...] about How Do You Measure Success
First, a story : Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet m … [Read more...] about Starting a Facebook Group Is Not a Social Media Strategy