5 Questions For Social Media Fundraising, posed by Richard C. McPherson in his book Digital Giving: Is someone in your organization responsible for monitoring the online communities and blogs that actively discuss your issue? The findings must quickly reach someone able to … [Read more...] about The Rise of Social Media
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How Do You Measure Success
Last night was the First Annual (?) International Jewish Bloggers Convention. Some 200 of us showed up to this Nefesh B'Nefesh sponsored event; and according to their communications director, an additional 1230 participated through the Webcast. Was it successful? The … [Read more...] about How Do You Measure Success
Starting a Facebook Group Is Not a Social Media Strategy
First, a story : Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet m … [Read more...] about Starting a Facebook Group Is Not a Social Media Strategy
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