“Why should we do things online when we all live in the same place, and meet up at the synagogue (or JCC or havurah or Hillel, etc.) in person? Online can never replace the face-to-face experience!” I hear this often, and spend a lot of my time explaining that an online exp … [Read more...] about How “Ambient Awareness” Can Strengthen Your Community
social media
Brand Sharing 2.0
Since Web 2.0 created an entirely new way of communicating and getting information, organizations have been scrambling to figure out how to use the new tools to build their brands and find more people online who want to join them. Some organizations have been jumping into the … [Read more...] about Brand Sharing 2.0
Out of Chaos Arises, More Chaos?
That is one of the possibilities of any new development in human interaction, such as the constantly increasing use of the Internet. In his book "Digital Giving", Richard C. McPherson assures readers that online fundraising is not just a new way of pulling in money. It is … [Read more...] about Out of Chaos Arises, More Chaos?
The Rise of Social Media
5 Questions For Social Media Fundraising, posed by Richard C. McPherson in his book Digital Giving: Is someone in your organization responsible for monitoring the online communities and blogs that actively discuss your issue? The findings must quickly reach someone able to … [Read more...] about The Rise of Social Media
How Do You Measure Success
Last night was the First Annual (?) International Jewish Bloggers Convention. Some 200 of us showed up to this Nefesh B'Nefesh sponsored event; and according to their communications director, an additional 1230 participated through the Webcast. Was it successful? The … [Read more...] about How Do You Measure Success
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