In the work we do with various organizations, we constantly come across staff not properly understanding the time factor involved to both have and properly maintain a social media presence. We first posted about this in August, in Don't Underestimate the Staff Factor. As the … [Read more...] about How Much Time Does Web 2.0 Take?
It's contagious. It's bringing in new donors and extra funds. But it's unpredictable and hard to control. It's viral fundraising - when a story, e-mail, video, call to action or event catches fire online and is passed from person to person, creating a wave of response and giving. … [Read more...] about Viral Fundraising – an Organic Phenomenon
A report produced for the Communications Network urges foundations to make more use of Web 2.0 technologies in order to more effectively engage the public in their work and to have greater programmatic impact. According to the authors of Come on in. The water's fine. An … [Read more...] about Foundations Urged to Make Use of New Media
“Why should we do things online when we all live in the same place, and meet up at the synagogue (or JCC or havurah or Hillel, etc.) in person? Online can never replace the face-to-face experience!” I hear this often, and spend a lot of my time explaining that an online exp … [Read more...] about How “Ambient Awareness” Can Strengthen Your Community
Since Web 2.0 created an entirely new way of communicating and getting information, organizations have been scrambling to figure out how to use the new tools to build their brands and find more people online who want to join them. Some organizations have been jumping into the … [Read more...] about Brand Sharing 2.0