[eJP note: the following article was originally published March 24, 2009.] How Charities Can Use LTV to Improve their Fundraising by Liesbeth van Uytven Lifetime Value (LTV) of a donor database is a subject that is often discussed amongst charities. SAZ’s experience shows, however, that few charities evaluate this important indicator of a long-term, healthy fundraising strategy on a regular basis. This article hopes to inform those who … [Read more...] about The Value of a Lifetime
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The Value of a Lifetime
How Charities Can Use LTV to Improve their Fundraising by Liesbeth van Uytven Lifetime Value (LTV) of a donor database is a subject that is often discussed amongst charities. SAZ’s experience shows, however, that few charities evaluate this important indicator of a long-term, healthy fundraising strategy on a regular basis. This article hopes to inform those who want to initiate a deeper evaluation of their donor database. The first part … [Read more...] about The Value of a Lifetime
Slices of the Same Pie
Segmentation of your database - The key to personalized fundraising When ensuring that your database is well maintained, it is worthwhile to delve more deeply into the donor data. A useful and common approach is segmentation of your database. The idea of segmenting the database can generate enormous profits for those charities that do it properly. People are all different, even though they may support the same charity. Segmentation could be … [Read more...] about Slices of the Same Pie
Do-it-Yourself? Some Thoughts About Outsourcing Your Fundraising Database
by Jeanette Eesmann-Foster In the age that everyone can host their own website, create databases, make your own blog or make your own direct mailing, the obvious question is why outsource at all anymore? The tools to do the complete database housing, maintenance and development are readily available. In the last 10 years, very efficient software has arrived on the market in Europe that can in some cases even combine financial and marketing … [Read more...] about Do-it-Yourself? Some Thoughts About Outsourcing Your Fundraising Database
Practical Tips: Database Cooking
In an interview, Carsten Fronia, the Marketing Research Manager at the SAZ-IT subsidiary, SAZ smart.net, in Garbsen, gives practical tips for users of database management. In fine cuisine, it is the taste that counts. What counts in the practice of database management? Data quality, data quality and again data quality! This always has to remain at the same level. This is important so that a forecast based on a model may also actually become … [Read more...] about Practical Tips: Database Cooking
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