Great video from the Jewish Federation of Silicon Valley about how their funds are allocated. The inspiration came from a group of young lay-leaders who were frustrated with how to explain and promote the Federation’s mission in an appealing and positive way. "No gift touches m … [Read more...] about Where Does All the Money Go?
Wednesday Is the Best Day to E-Mail The debate has raged for as long as e-mail marketing has existed: When is the best time to mail? As both marketing tactics have shifted and consumer behavior has evolved, the answers have varied. According to the “2007 Q3 Email Marketing” stu … [Read more...] about Tech World News
That's all you've got when a potential supporter, or even random visitor, checks out your website. IS YOUR WEBSITE UP TO THE TASK? if not, it should be at the very top of your 2008 'to do list' More than 65% of donors visit at least one of the websites of the charities … [Read more...] about Five Seconds to Make a Good Impression