The proliferation of the Internet is creating a new type of constituent that carries a different set of behaviors and opens a door to a larger group of potential fundraisers. Nonprofits know that the most engaged constituents can become some of the most successful fundraisers for … [Read more...] about Developing A Pool Of Free Fundraisers Online
Rule #1: Don't become invisible If you build it, they won't just come. Building an online brand is just as important and just as difficult as building an off-line brand. Rule #2: It takes "know how" and vision Your organization's website is a marketing and fundraising … [Read more...] about Ten Rules for Fundraising Online
PayPal has recently announced a nonprofit donation kit. We know many of you are looking for ways to either begin an online presence for donations or perhaps supplement an existing program. In this vein, and since they are certainly a household name worldwide, we bring you … [Read more...] about A New Tool From PayPal
In its whitepaper, “E-Philanthropy Strategy for Nonprofits — Cast a Wider Net,” nonprofit software and services provider Blackbaud suggests that nonprofits consider the questions donors and potential supporters ask most often during phone conversations, and make the answers easil … [Read more...] about E-Philanthropy Strategy for Nonprofits
Great video from the Jewish Federation of Silicon Valley about how their funds are allocated. The inspiration came from a group of young lay-leaders who were frustrated with how to explain and promote the Federation’s mission in an appealing and positive way. "No gift touches m … [Read more...] about Where Does All the Money Go?