In its whitepaper, “E-Philanthropy Strategy for Nonprofits — Cast a Wider Net,” nonprofit software and services provider Blackbaud suggests that nonprofits consider the questions donors and potential supporters ask most often during phone conversations, and make the answers easily accessible on their Web sites. Among them: What is your mission What community do you serve How would you use my donation How will you acknowledge my … [Read more...] about E-Philanthropy Strategy for Nonprofits
Great video from the Jewish Federation of Silicon Valley about how their funds are allocated. The inspiration came from a group of young lay-leaders who were frustrated with how to explain and promote the Federation’s mission in an appealing and positive way. "No gift touches more lives, including you own" [youtube]http://www.youtube.com/watch?v=1Zb_51995i4&feature=user[/youtube] Animation by David Hollin Music by The Flying … [Read more...] about Where Does All the Money Go?
Wednesday Is the Best Day to E-Mail The debate has raged for as long as e-mail marketing has existed: When is the best time to mail? As both marketing tactics have shifted and consumer behavior has evolved, the answers have varied. According to the “2007 Q3 Email Marketing” study from eROI, the latest “best day” to mail is Wednesday. The study found that the average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. … [Read more...] about Tech World News
That's all you've got when a potential supporter, or even random visitor, checks out your website. IS YOUR WEBSITE UP TO THE TASK? if not, it should be at the very top of your 2008 'to do list' More than 65% of donors visit at least one of the websites of the charities they support 40% ALWAYS go online before making a giving decision At least 75% of donors say going online affects their decision to give or not Donors who … [Read more...] about Five Seconds to Make a Good Impression