Consider how to connect with constituents on their terms by Lori Halley Are all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean … [Read more...] about What Does Mobile Mean for Your Organization?
Start with a strategy to expand your reach to potential supporters by Cassie Bair and Jenifer Snyder The U.S. is going mobile. Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. M … [Read more...] about How Nonprofits Should Capitalize on The Mobile Revolution
from The New York Times: Charity Goes Mobile to Appeal to Young ... The messages went to teenagers who were more or less “defunct,” meaning that her organization, Do Something, had not heard from them in some time. For this appeal via text, some 20 percent returned to the fo … [Read more...] about Reaching Teens Through Technology
The mGive Foundation has released a study on mobile donors and text giving. The study, Text Giving: Donor Survey Report, was designed to examine who mobile donors are; whether donation via text impacts the likelihood of donations, or the amount given, through other channels; … [Read more...] about Capitalizing on Mobile Donations
The Jewish Federation system (JFNA) is rolling out a new tool that will give individual Federations the ability to launch and manage their own mobile text messaging campaigns. According to JFNA, "Text messaging is now the dominant way to communicate via mobile devices. Far … [Read more...] about Jewish Federations Launch National Mobile Platform