Consider how to connect with constituents on their terms by Lori Halley Are all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean for small nonprofits and membership organizations? What exactly does “mobile” mean today? In a great presentation, Mobile Is the Needle, Social Is the Thread, Kristen … [Read more...] about What Does Mobile Mean for Your Organization?
Start with a strategy to expand your reach to potential supporters by Cassie Bair and Jenifer Snyder The U.S. is going mobile. Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. Misconceptions such as which tools are available through mobile for data collection, engagement and fundraising cause nonprofits to incorrectly believe that mobile can be … [Read more...] about How Nonprofits Should Capitalize on The Mobile Revolution
from The New York Times: Charity Goes Mobile to Appeal to Young ... The messages went to teenagers who were more or less “defunct,” meaning that her organization, Do Something, had not heard from them in some time. For this appeal via text, some 20 percent returned to the fold in nine minutes. “It was nuts,” Ms. Lublin said. Right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in … [Read more...] about Reaching Teens Through Technology
The mGive Foundation has released a study on mobile donors and text giving. The study, Text Giving: Donor Survey Report, was designed to examine who mobile donors are; whether donation via text impacts the likelihood of donations, or the amount given, through other channels; and what dollar amount donors are comfortable giving via text. The survey highlights include: Perceptions of Mobile Giving Respondents indicated a positive … [Read more...] about Capitalizing on Mobile Donations
The Jewish Federation system (JFNA) is rolling out a new tool that will give individual Federations the ability to launch and manage their own mobile text messaging campaigns. According to JFNA, "Text messaging is now the dominant way to communicate via mobile devices. Far more text messages are sent each day than cellphone calls, and unlike traditional mail and email campaigns, your messages won't end up in a trash can or a spam folder: 99% … [Read more...] about Jewish Federations Launch National Mobile Platform