from The Jerusalem Post, by Haviv Rettig Gur: Analysis: 'Lost' in America Masa's leaders are mystified after the raucous responses to an initiative they considered to be utterly wholesome and unassailable. American Jewish youth are "assimilating," American Jewish … [Read more...] about The Gulf That Divides Us
Masa Israel Journey
MASA's 'Lost' campaign continues to be the topic of the day. From The Jerusalem Post to some of the most respected blogs covering the Jewish world. This mornings JPost, carries both a news story and an analysis by Haviv Rettig Gur. In the former, MASA's Director of Israel … [Read more...] about Is MASA Lost?
MASA's new ad campaign has certainly been the talk of the town; though perhaps not in the way MASA imagined. If not for the U.S. being in the midst of a long, quiet, holiday weekend the reactions might be even greater. The campaign has apparently been pulled from the Internet and … [Read more...] about Critics of MASA Go Viral
The new MASA ad presumes that unless unaffiliated Diaspora youth come to Israel for a long term program they will be "lost." This advertisement harks back to an older campaign produced about 40 years ago, by the US Federation system on behalf of Jewish education. It was a … [Read more...] about MASA’s Lost Campaign: An Op-Ed
We know we enjoy a pretty nice number of JAFI, UJC and Federation professionals as readers. This story is just for you. Compliments of MASA; paid for by you. As we posted yesterday, MASA has launched "a scare-tactic campaign that urges Israelis to combat assimilation in North … [Read more...] about MASA Has Money to Burn