Paying a fundraiser a commission is a controversial issue. Many professional organizations ban the practice outright in their Codes of Ethics. Here in Israel, while such is also the practice among professional fundraisers, every week advertisements appear for commission based … [Read more...] about The Trouble With Percentage Commissions
Rule #1: Don't become invisible If you build it, they won't just come. Building an online brand is just as important and just as difficult as building an off-line brand. Rule #2: It takes "know how" and vision Your organization's website is a marketing and fundraising … [Read more...] about Ten Rules for Fundraising Online
The business card he handed me a few weeks back was sleek, creative, different and expensive to produce. Just like the ultra-hip and glitzy premises I had been given a tour of earlier. He neither introduced himself as Rabbi; nor does his business card indicate such. The … [Read more...] about Mendy Vogel, Where Are You?
We bring you a story on the importance of transparency in all we do as communal professionals. Yes, we do have a practical side to Tzedakah and among the many needs of both the donor and the organization is the need for mutual trust. This can be earned in many ways but begins … [Read more...] about Transparency, Or Not; Let The Donor Beware