By Ephraim Gopin Email marketing should be a part of your organization’s overall multi-channel fundraising strategy. Growing your email list provides your organization with opportunities to build relationships, strengthen trust and eventually, use your e-newsletter as a f … [Read more...] about Want More Donors? Start Onboarding New Email Subscribers!
By Gennady Favel
I remember the mid
2000s when Facebook was not yet the social media powerhouse it is
today, but some of the people I knew were already on the platform.
There were just a few main features back then; you could post photos,
write on someone's wall, write on … [Read more...] about Shun the Template.
Most of the time, the advice that we offer is focused on the big picture. Have you integrated your videos into a marketing plan? How do you know where and when to cut costs? How can this or that save you money? What metrics should you use to measure the … [Read more...] about How to Add Video to Your Email Campaign
By Avrum Lapin and Andrea Sachs Otto One of the most successful fundraising movements in recent history has been #GivingTuesday, the call to insert philanthropy into the holiday season. According to the program founders, “#GivingTuesday is a global day of giving fueled by the p … [Read more...] about Matching the Message to the Platform: Best Practices in Donor Communication
By Jen Lieberman [Written with synagogues in mind but applies to all nonprofits as the ideas are universal.] Here’s a simple question. How frequently do you reach for your phone to check your email? Chances are, the answer is quite often. Just how popular is mobile? A r … [Read more...] about 5 Effective Strategies for Creating Mobile-Friendly Emails