By Avrum Lapin and Andrea Sachs Otto One of the most successful fundraising movements in recent history has been #GivingTuesday, the call to insert philanthropy into the holiday season. According to the program founders, “#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.” It is through social media that donors encourage their friends and family to join them in supporting the work that, hopefully, … [Read more...] about Matching the Message to the Platform: Best Practices in Donor Communication
By Jen Lieberman [Written with synagogues in mind but applies to all nonprofits as the ideas are universal.] Here’s a simple question. How frequently do you reach for your phone to check your email? Chances are, the answer is quite often. Just how popular is mobile? A recent study by Litmus noted that in September of 2016, mobile opens increased to 56% of total market share. That is an extraordinary number and one that should make all … [Read more...] about 5 Effective Strategies for Creating Mobile-Friendly Emails
By Robert I. Evans Reaching an organization’s friends and supporters has become more and more difficult as modes of communication have exploded, resulting in a “communication overload.” Today, so many of us receive messaging and news in various ways that the result is many people potentially missing what could be very important messages. Over the last decade, Jewish nonprofits of all types and sizes have opted to use email communications … [Read more...] about Reaching Diverse Audiences is Tougher Than Ever so Let’s Get Creative!
By Jen Lieberman [Written with synagogues in mind, but applicable for all.] Email marketing is a fantastic way to share information and engage with your members. However, your audience’s inboxes are already stuffed with dozens of emails a day. Your messages are packed with exciting news and important announcements, but getting people to open them can be a challenge. Here are some tips to ensure that your emails get the attention they … [Read more...] about Best Practices for Email Marketing
by Ken Gordon On September 25th, Frank Moss, the author of The Sorcerers and Their Apprentices, successful entrepreneur, and the former director of the MIT Media Lab, participated in a live Jewish-ed event in suburban Boston. Moss, an expert in creating cultures of innovation, offered up some terrific lessons about work, school, and life - and we were thrilled that he schlepped out to Newton. At one point, an attendee came over and asked, … [Read more...] about You Can Vanquish the Jewish Communal Professional Inferiority Complex. With Email. Yes, Email.