By Josh Peskin, Ph.D. and Bryan Schwartzman Names hold an especially important place in the Jewish tradition. There is a teaching that while prophecy ended in biblical times, parents receive a faint glimpse of divine prophecy before naming a child. In the eyes of our tradition, names truly matter. What is it about a name that is so powerful? We recently changed our name after a yearlong process from the Reconstructionist Rabbinical College … [Read more...] about A New Name, A New Voice, A New Experience
Reconstructing Judaism is the new name for Reconstructionist Judaism’s central organization, formerly known as the Reconstructionist Rabbinical College & Jewish Reconstructionist Communities. The adoption of a new identity comes at a time when the organization continues to make strides in cultivating more inclusive expressions of Judaism that meet the needs of Jewish communities of today and tomorrow. In arriving at this new identity, … [Read more...] about Reconstructionist Movement Rebrands
By Josh Gold I was listening to an NPR podcast the other day about an experiment conducted with Stradivarius violins. This name is absolute legend in classical music circles and in pop culture in general. A Stradivarius is the the ultimate standard in quality. It’s the go-to example of excellence. But how much of the hype is real? The podcast described a blind test where musicians tried out several different violins to see if they … [Read more...] about What Nonprofits Can Learn from Stradivarius
By Jaime Walman Well, not really. But it was a fun marketing tactic and, after all, it’s birthright season! At Hillels around the globe, campus professionals are focused on recruiting students, many of whom have never been to Israel, to take the plunge and register for 10 days in the Holy Land. So what does Drake have to do with Birthright? Everything. Applying appropriate resource and innovative strategy into Marketing and … [Read more...] about We Wanted to Send Drake to Israel….
By Karen Radkowsky and Allen Adamson Ask a minyan what a brand is and you’ll likely get ten different answers. In short, brands are the mental associations that get stirred up when you think or hear about a particular car or clothing line, beverage or bank, appliance or digital app - even a country or organization. When a brand name comes up, you react - positively or negatively - depending on how those mental associations make you feel: The … [Read more...] about What Jewish Nonprofits Can Learn from the World’s Most Successful Brands