I met with a client this week who told me that she is having trouble focusing on topics for their nonprofit blog. She asked me “what should I be blogging about?” She is a former marketing writer, and in her own words “can write about anything,” but isn’t sure whether her nonprofit’s blog posts are relevant.

I asked her three simple questions:

1. Who is your audience?
2. Why are they coming to your blog?
3. What do you want them to do?

Inspired by this exchange, I created a small presentation embedded here entitled: Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move your organization closer towards meeting its goals. It should be written for your stakeholders, but also provide relevant information that attracts new fans. I’ve put some of these ideas into this short presentation – but I’d love yours as well. How can blogging be more strategic?

I’d love to hear your ideas.

Debra Askanase has 20 years of experience working in nonprofit organizations, from Community Organizer to Executive Director. She is the founder and lead consultant at Community Organizer 2.0, a social media strategy firm for non-profit organizations and businesses. She blogs about the intersection of social media, nonprofits, and technology at communityorganizer20.com. Debra is an occasional contributor to eJewish Philanthropy.